Brighton Dome is a multi arts venue in town showcasing all types of events. Every May, Brighton Festival takes place there and it's the biggest arts festival in England.
Example of last years work --> 26 letter teaser trailer 2015 (animation)
What is a Brand?
- a brand is not a logo, its a mark that represents the logo.
- a brand is not an identity, it concerns what fonts and colour schemes we use.
- a brand is not a product.
A brand is a persons gut feeling about a product, service or organisation. It's the essence and backbone of a company.
TRUST is a key concept to put across in your brand. It comes from meeting and beating customer experience. It's reliability and delight summed up.
Strong brands:
- National Trust
- Apple
- Waitrose
The Brighton Dome & Festival Brand
Organisational Values: Respect, Empower, Create, Inspire, Pride, Embody (RECIPE)
We need a brand that isn't mutually exclusive but celebrates the difference between the dome and the festival.
Teri V Photography
www.teriv.co.uk
Art director and designer for 20 years before coming a photography. Talking about presenting a successful pitch.
- Never cover up your mistakes - admit to them and learn from them
What makes a good pitch?
- A pitch is all about convincing incredibly important people that your ideas are the best thing they've ever seen for their company
- It's the transference of creative ideas into a language that non creative people can understand
- Remember you're pitching against other creative groups, who are all as good as you all trying to do the same thing all truing to get notice
- So why are you different? What makes you so special
- A pitch is an opportunity to sell yourself as well as your idea
- You only get once change, but remember to show a human side
- Every pitch you win will define your career to the next level, it'll go on your CV
- PREPARATION is key!
Huge amount of research and planning, use Pinterest to aid with your designs. collect designs from the web and create mood boards
Do contextual research!
- Find out more, its not enough to just read the brand book
- Swat up to the client, it shows your generally interested you will be
- How much do you know about you client?...Do you know anymore about your client than you did last week?
Write out a Critical Path (Calendar)
- Work out who is going to do what
- Write out a timeline backwards from the due date (google: Critical paths)
- Make sure everyone involved has small jobs to do along the way and when to do them by
- Meet regularly
In your pitch, make sure you let your clients know who you are and your previous experience and let them know you're willing to do extra that requested
How Do You Win A Pitch?
- Understand the brief
- Research the company, the brand, know them inside out
- Never bastardise their brand
- Create a fantastic idea that you really believe in
- Present you work amazingly
- Know what your talking about
- Look at the part and dress accordingly for the client
- Keep in contact with the company. Become familiar, on friendly terms
- Don't be late
- Learn how to talk to groups of people
- Have an early night - first impressions count
- Don't keep going over it too much beforehand, you know it already
- Never expect anyone to be more enthusiastic than you are
- Talk slowly and use eye contact
- Be excited about what you've got, smile :)
- Compliment their previous work but talk about how you can see it growing with your designs and ideas
- Allow them to talk
- NEVER EVER get defensive - agree with them but have an answer for everything
- Turn everything negative into a positive
- Nothing is impossible - say yes you can to everything, then work out how to do it later on
- Make notes of everything they ask for, even if it off the top of their head
Pitch Portfolio (30%)
1. Concept, Development and Research Material
2. Pitch Presenation Slides
3. Video of My Pitch
4. 500 word reflection on pitch performance
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