Draft Script for Pitch
This was collaboratively produced as a team with my personal tweaks to each section. Myself and Sadie constructed a majority of this draft as other group members will have worked on their section of the presentation separately.
Slide 1 - Intro - HON
Hello, we are Team Visionary, and we are pitching our proposal today in response to the Brighton Dome TEDx case study video brief.
Slide 2 - Project Brief - WINNIE
We have interpreted the aim of the project brief as needing to produce a short case study video, which provides an insight to the TEDx: Losing Control talk at Brighton Dome, whilst showing why Brighton Dome is the perfect and unique venue to hold events.
We know that from the brief you provided us with, that you want the product to be:
Friendly & fun
Fast-paced & Vibrant
Enticing & Professional
And most importantly —> Creative & Memorable.
So we are aiming to take all of these key words into consideration for our idea, which we can now explain to you.
Slide 3 - Our Idea - SADIE
Our main focus is to share the experience of holding an event at Brighton Dome, using TEDx as the exemplar event. Through the video, we are aiming to demonstrate the extent of the beauty of Brighton Dome in terms of it size and architecture and to allow viewers to obtain a sense of how their event could work in such a stunning and unique venue.
The main concept of our idea that we have come up with is to visualise a journey through the Dome first-hand as an event organiser, as they experience an event being organised and hosted to show the beauty of the venue and the ease of holding an event there.
As mentioned in the previous slide, there are key words we will take into consideration, but based on our idea we are going to focus on two words ‘transition’ and ‘imagination’. We have decided to work with these words in the video for the following reasons:
Transition - we want to show the transition from a normal day at Brighton Dome to the work that goes in to an event being set up, and what it looks like once complete.
Imagination - we want the event organisers watching the video to aim to imagine their event being held there, and to be amazed in response to the set-up and how stunning the venue looks.
Following these ideas, we will heavily incorporate the Brighton Dome brand, time-lapses and interview footage with key personnel to keep to the brief we have been given, but still putting our own creative twist on it.
Slide 4 - How will we deliver this? - GEORGE
We plan on delivering our proposed idea of visualising a journey through Brighton Dome on the day of an event by using point-of-view (POV) shots with use of dolly cameras, Go Pros and fish-eye lenses touring around the venue. This puts us in the shoes of an event organiser experiencing an event at the Dome.
Our main twist which we will include during editing to deliver the idea, is to use a split screen. For example, we will see the Dome on a normal day on one side of the screen, and on the other side we will see the busyness of the venue on event night, being set up, etc. Using split screen will exaggerate the beauty and functionality of Brighton Dome when no event is taking place by getting footage of the interior architecture. Then, in contrast we will also see the beauty of the Dome when the event is taking place, to display how a traditional venue can host an inspiring, fun and professional event.
Slide 5 - Structure of the film/Storyboard (1) - WINNIE
We have produced a storyboard of shots to figure out a structure for the video. The structure and content can be summarised as follows:
Exterior shots of Brighton Dome so viewer is aware of the location, in the form of a time lapse.
Point-of-view shots to show the event organiser moving into the venue, with time-lapses of the setting up of the event in various rooms involved, which will be split screen with the venue on a normal day. The interview footage and cutaways in between will be used to suggest time moving forward, and to tie the journey through the Dome together as the day progresses.
Interviews with the main event organisers and delegates/clients about holding events at the Dome.
Please take a look at the back of our handout as it will give you a visual interpretation of our narrative structure for the video
Slide 6 - Examples of Inspiration & Music Ideas - ERIKA
Whilst researching our ideas we found some examples of inspiration so that you are able to get an idea of what we are hoping to produce.
This is actually footage from the Dome, and we are inspired by the time-lapse from the outside of Brighton Dome as you can see in the video, and obviously the set up.
(Dome video)
Secondly, this shows examples of the split screen idea that we are planning on including.
(Split screen video)
Music is also incredibly important to set the right tone of the video, as it impacts the viewers response, and we want it to set an appropriate pace. This is just an example of music we think could be best suited for the video.
(Play music)
[Talk about the feel the music gives]
Slide 7 - Requirements - GEORGE
These are just some requirements that we will need to check are okay with you in order to produce the video.
We will need to obtain footage on the days of the TEDx event, of time lapses of set up, behind the scenes, and numerous interviews. However, we will also need to visit the Dome on a day before or after the event to film a ‘tour’ around the ‘empty’ Brighton Dome. Therefore, we need to know the dates we are able to come and film the Dome on the ‘journey’ of the event organiser, and the key personnel we will be able to talk to on the day of the event, or any personnel who are available for an interview prior/post event.
Slide 8 - thanks for watching/any questions? - HON
Thank you very much for listening to our proposal, does anybody have any questions?