Sunday, 22 November 2015

Transcripts of TEDx Interviews

Transcripts from TEDx Interviews

Since we had filmed interviews with various key personnel, myself and Sadie were assigned the job of transfer our interviews into a transcript so we could feed back to our group the responses. That way, we could chose specific responses to shape our projects narrative as this was the core dialogue within our video project. Below are the transcripts I made from specific interviews. Sadie has transcribed the other lot of interviews

1. Sam (Bald Guy) - Interview Transcript

Response 1:
We chose Brighton Dome for the TEDx event for a number of reasons. One because it such a lovely venue, its a very famous venue in Brighton, it very historical. Two, the staff are fantastic and helpful and we have a history with the staff here as the TED first start with the corn exchange and we've since move it into the concert hall. Thirdly, its the nicest venue of this size in Brighton, its as simple as that.

Response 2:
So we curate the theme as a team and this year we chose the theme by all getting together at a pub in a windy night in November and over pizza and a few drinks we discussed all the all things that were interesting to us, all the themes that we felt were interesting and relevant to Brighton and Hove in the coming year and we mould those over together and in the end 'Losing Control' popped into all our brains and we went with that.

Response 3:
TEDx is all about ideas worth sharing. Obviously, it's licensed by TED and its an independent event and TEDx events happen all over the world. So, why is Brighton such a great place to have a TEDx? I think Brighton is historical and culturally a really open-minded town, a very inclusive town , very cosmopolitan so I think Brighton is a natural place to have a TEDx, its a really great forum for discussion and new ideas.

Response 4:
If I had to sum up the Dome in three words I would say: Historic, Atmospheric and Professional

Response 5:
So I was born and bred in Brighton. I absolutely love the architecture in the Dome. The Pavilion and the Dome I think is one of the icons/iconic landmarks of Brighton so what's no to like about it!


2. Lewis - Interview Transcript

Response 1:
My name is Lewis Klein, I'm from South Africa and Cyprus but I go to the University of Brighton and I've lived her for the last three years. I now like to call myself a proud Brightonian and representative of the E.D.L. Not the E.D.L. that you think though. We're the English Disco Lovers. 

Response 2:
It's been such an awesome experience to be around such incredible thinkers. Everyone is just so diverse in their ways of thinking and all their different practices and I find it just so incredible to be like surrounded and immersed in such a culturally rich and such thought provoking environment so yeah it's been really great. Plus, I get to you know, show some tricks up on stage.

Response 3:
I think the Brighton Dome is beautiful. It's one of the most beautiful venues I have ever worked at. The TED event looks spectacular and so professional here. The lighting is incredible, the sound is spectacular and the crew backstage are the characters. They're real characters (chuckles)

Response 4:
I would describe it as: Aesthetic, Exciting, Cultural


3. Hannah - Interview Transcript

Response 1:
Working on any event at the Brighton Dome is always incredibly exciting, but every event comes with it's challenges so what we try to do is get a complete brief from the client before they come in as to what it is they would like us to achieve. We go about achieving this through the use of our lights, our sound and today in particular, we've got signage that the client has brought along and we've tried to light it in an effective way that gives depth to the stage without having to go into too much detail with special effects and things that could potentially take even more time. The biggest thing that's always against us in an event is time, so it's about trying to make everything look as clean and as slick as possible in sometimes quite a small space of time so that's how we kind of work with the client in advance as to give them the best possible outcome in the shortest space of time.

Response 2:
I think the best thing about working on the TEDx Brighton event is the fact that every year, there's different speakers. Every year, there's a different subject so it's never just the same conference over and over again. Even down to the simplest thing of lighting and our gauze and things that we've use this year are quite different from last year so I think when it comes to viewing the conferences, you can see a real difference from year to year which helps make each one individual, even though it's within the turning conference.

Response 3:
I think the reason clients and events return to the Brighton Dome is because we offer not only a fantastic and iconic venue, but it is so flexible and adaptable. So even though the events come year after year, every year we are working closely with the clients to offer the something new and different, not only for the clients themselves, but also for the audiences that attend.

Response 4:
I think the reason TEDx works well here is because again, not because of just that we're a fantastic venue that's unique and iconic to Brighton, but that also we therefore attract a varied and interesting range of speakers which then in turns attracts a wide and varied range of audiences.

Response 5:
Summing up the Brighton Dome in three words, I would call it: Iconic, Unique and Fun.

Response 6:
I think what makes the architecture here at the Brighton Dome stand out from other venues around Brighton is purely down to its history. Not only does it stand out in Brighton, but it stands out in the whole of the UK. It's very rare that you'll find another venue that is some prominent in it's uniqueness.

4. James - Interview Transcript

Response 1:
I think it's a wonderful venue for something like this. It's beautiful and it kind of feels like it's steeped in heritage. Brighton is a hub of innovation and creativity and I think this is very representative of Brighton. I think that the setting works very well, I think there's plenty of space for discussion, some really interesting areas at the foyer. So yeah, I think it's an excellent choice for a venue.

Response 2:
I think Brighton...I don't know Brighton very well, I come down here as a lot of people do for the odd day out, to come and see the seaside, come and see the town. But, what always strike me about Brighton is how creative and forward thinking it is. I'm always surprised when I see in Brighton, I don't see it in London which is supposed to be a progressive city. Brighton really does that edge in regards to progression and creativity and inclusion and it's a great breeding ground for new ideas and thoughts and creativity. So, I thinks its a great place to hold a TEDx event.

Response 3:
Spooky, Beautiful and Important is how I would describe the Brighton Dome.

Thursday, 5 November 2015

Pitch Perfomance Reflection [500 words]

Reflection of Pitch Performance


On Friday 23rd October, ‘Team Visionary’ pitched our project idea to our clients at the Brighton Dome for our case-study/promotional event style video which would incorporating the TEDx event hosted there in a week’s time.
Since our project’s core idea and structure for the video from Sadie, myself and Winnie, we thought it would be must suitable for us to communicate our idea to our client in the pitch. This proved to be a strong team decision as members who weren't decided not to speak during the pitch has assisted in other areas for it. For example, Sofanh produced a storyline of shots to go with our hand-out for our client to help them visualise our ideas into a product.. I put myself forward to explain the practical side of our team's project for the pitch where I described to our clients how we would produce our desired idea into an actual product, and the requirements and cooperation we would need from our clients in order to produce a 'visionary' product. 

We made sure we looked smart and presentable for the pitch and we all greeted our clients with a smile and a firm handshake. I ensured that I maintained eye contact and good posture throughout our presentation; I wanted to convey to our clients that I was passionate about our project, especially when it was my turn to speak. In terms on how I think my personal performance went during the pitch, I thought my delivery was strong, clear and concise and that I got my points across to the client with clarity.
However, when it came to the stage of questioning from our clients in the pitch, I had to elaborate on how we would construct our tour-like footage around the Brighton Dome. Sadly, my mind went blank whilst retorting to the posed question and I got completely lost for words. Despite my stuttering, Sadie stepped in swiftly and managed to answer the clients question precisely. This showed the clients we were a team who collaborate well together and understood how to execute our idea.

After the pitch, I came out feeling positive and proud of we had delivered as a team, especially since our clients told us they enjoyed our presentation and thought we had a really good concept that kept to their brief before we all left the Founders room.
If I could do the pitch again, I would've spoken more about how we we're going to involve the clients branding in our production as our clients felts this was a vital component we didn’t touch upon too closely in the pitch.
We did receive really positive feedback from our clients about the pitch for our team's project. Our clients stated in one of there emails that: 

"Your pitch was very professional and you have taken care to ensure that you have understood our brief - thank you." 


This was a real confidence boost for the whole of Team Visionary as this was the first industry-based pitch we had collaborated on and it gave us a sense of pride to be given such praise.

Monday, 26 October 2015

13. Interview Prompts

INTERVIEW PROMPTS FOR TEDx BRIGHTON - 30TH OCTOBER

Here are our team's selected questions our production team will aim to acquire responses for.

Event Organiser – Sam Orams
·       Why did you choose Brighton Dome as the venue for TEDxBrighton?
·       How do you choose the theme for your event?
·       What’s so great about holding a TEDx event in the city of Brighton?

Production Co-ordinator – Hannah Gardner
·       The stage set is simple but effective, how is this achieved?
·       What do you like most about working on the TEDxBrighton event?
·       Why does TEDxBrighton work so well at Brighton Dome?

BDM – Donna Miller
·       This is the 5th TEDxBrighton event in Brighton and the fourth to take place here at Brighton Dome…..

Delegates
·       Why did you buy a ticket to TEDxBrighton 2015?
·       What’s inspired you most today?

·       What do you like about the venue?

Sunday, 25 October 2015

12. My Script for Pitch

These are my sections I shall be saying in my pitch to our clients at the Brighton Dome. I will aim to learn the basis of these sections of by heart for the pitch. I may take in a small piece of paper or card for the pitch so I can refer back to it if needed.

Slide 4 - How will we deliver this? - GEORGE
We plan on delivering our proposed idea of visualising a journey through Brighton Dome on the day of an event by using point-of-view (POV) shots with use of dolly cameras, Go Pros and fish-eye lenses touring around the venue. This puts us in the shoes of an event organiser experiencing an event at the Dome.

Our main twist which will come into place at the editing stage of our product will be the, use of split screen. 

For example, we will see the Dome on a normal day on one side of the screen, and on the other side we will see the busyness of the venue on event night, being set up, etc. 
Using split screen will exaggerate the beauty and functionality of Brighton Dome when no event is taking place by getting footage of the interior architecture. Then, in contrast we will also see the beauty of the Dome when the event is taking place, to display how a traditional venue can host an inspiring, fun and professional event. This could potentially be used for our time lapse sequences.


Slide 7 - Requirements - GEORGE
These are just some requirements that we will need to check are okay with you in order to produce the video.

We will need to obtain footage on the days of the TEDx event, of time lapses of set up, behind the scenes, and numerous interviews. However, we will also need to visit the Dome on a day before or after the event to film a ‘tour’ around the ‘empty’ Brighton Dome. Therefore, we need to know the dates we are able to come and film the Dome on the ‘journey’ of the event organiser, and the key personnel we will be able to talk to on the day of the event, ors any personnel who are available for an interview prior/post event.

Here is a photo of the mini script I brought in with me which I used as a guide during the pitch.


Front

Back




Tuesday, 20 October 2015

11. Draft Shot List for Project

Shot List for TEDx/Brighton Dome Case Study Video

Aim of our video: 

Share experience of holding an event at Brighton Dome using TEDx as the exemplar event. We want to demonstrate the extent of the beauty of Brighton Dome, and allow viewers of the film to obtain a sense of how their event could work in such a stunning and unique venue.
Concept:
Visualising the journey through the Dome as an event organiser, experiencing an event being organised and hosted, demonstrating the beauty and ease.

Shot 1
Plain back background with text reading ‘Imagine your event at Brighton Dome’ alongside Brighton Dome logo. 
‘Mrs Eaves’ font in white font fading to gold fading to black, so whole shot fades out. Non-diegetic soundtrack over the top

Shot 2 
Across the road from Brighton Dome, low-angle establishing shot of the front of Brighton Dome - this will be a time-lapse from the outside, showing people walking by, and sky changing. Non-diegetic soundtrack over the top.

Shot 3
Cut to point-of-view shot (camera on a dolly) walking through the main doors as they open into the reception area, and slowly pan up to look at the ceiling. Non-diegetic soundtrack volume decreases as voiceover of first interviewee (staff) begins.
Shot 3.1
Medium shot filmed behind a walking man
Shot 3.2 - the medium shot of view of the man’s back when he’s walking through the main doors and cut to close-up shot to film his footstep .
Shot 3.3 – door open showing the event are setting up (close up to his hand).

Shot 4
Continuing with the sound from previous shot of the voiceover of first interviewee, cut to medium shot of the interviewee carrying on with what they were saying. Non diegetic soundtrack still playing in the background at a low volume whilst the interviewee speaks. As the speaker finishes, increase the volume of non-diegetic soundtrack.

Shot 5 
Cut to point-of-view movement walking towards a room being used for the event, and slow down to stop in the position where the camera will be for the time lapse. Non-diegetic soundtrack playing throughout.

Shot 6 
Camera in the same position as previous shot, with time lapse of set up for that room fading in over the top (shots will be layered in Premiere Pro). Split screen will be used to show the empty room vs. the set up of the room, to emphasise the effort that goes into the events. Non-diegetic soundtrack playing throughout.
Shot 6.1 - the medium shot of viewing the man’s back when he’s walking around the dome while using close-up shot to film his footstep (split screen).
Shot 6.2 – shot different part of the setting up with time lapse, while showing the men are walking around like observing the event set-up (split screen).

Shot 7 
Cut to a panning shot of inside of the Dome. Non-diegetic soundtrack playing throughout.

Shot 8 
Cut back to point-of-view shot movement walking towards another room being used for the event, and slow down to stop in the position where the camera will be for the time lapse. Non-Diegetic soundtrack playing throughout.

Shot 9 
Camera in the same position as previous shot, with time lapse of set up for that room fading in over the top (shots layered in Premiere Pro). Split screen will be used to show the empty room vs. the set up of the room, to emphasise the effort that goes into the events Non-diegetic soundtrack playing throughout, and then decrease in volume as interviewee begins talking.

Shot 10 
Cutaways of behind the scenes set up with the interviewee still talking over the top, with non-diegetic soundtrack playing throughout at low volume.

Shot 11 
Cut to point-of-view movement again walking towards the main hall for the event. Stops in position where camera will be for time lapse, so camera could be positioned at the back of the hall to show the audience arriving and taking their seats. Non-diegetic soundtrack playing throughout.

Shot 12 - (swap over with shot 13)
Cut to medium shot of interviewee (delegate from TEDx) talking, with non-diegetic soundtrack at a low volume throughout.

Shot 13 
Camera in the same position as previous shot, with time lapse of people arriving in the main hall and taking their seats, fading in over the top (shots layered in Premiere Pro). Split screen will be used to show the empty room vs. the set up of the room, to emphasise the effort that goes into the events. Non-diegetic soundtrack playing throughout.

Shot 14 
Cut to cutaways of behind the scenes/panning shots of rooms in the Dome available for event use.

Shot 15 
Time-lapse of people leaving in same position as previous time lapse of the hall.

Shot 16 
Time-lapse in the same position as first time lapse of outside the Dome, but now night time and showing everyone leaving the Dome.
Shot 16.1 – Cut to the men’s back in a wider shot who is standing alone in the centre of Dome. with Brighton Dome Logo.

Shot 17 
Black background, with words ‘Imagine your event. We can create it.’ in Mrs Eaves font, and contact details ‘event@brightondome.org 01273 261524 @brightondomeconf’

10. Draft Script for Pitch

Draft Script for Pitch


This was collaboratively produced as a team with my personal tweaks to each section. Myself and Sadie constructed a majority of this draft as other group members will have worked on their section of the presentation separately.

















Slide 1 - Intro - HON





Hello, we are Team Visionary, and we are pitching our proposal today in response to the Brighton Dome TEDx case study video brief. 





Slide 2 - Project Brief - WINNIE
We have interpreted the aim of the project brief as needing to produce a short case study video, which provides an insight to the TEDx: Losing Control talk at Brighton Dome, whilst showing why Brighton Dome is the perfect and unique venue to hold events.
We know that from the brief you provided us with, that you want the product to be: Friendly & fun Fast-paced & Vibrant Enticing & Professional And most importantly —> Creative & Memorable.
So we are aiming to take all of these key words into consideration for our idea, which we can now explain to you.


Slide 3 - Our Idea - SADIE
Our main focus is to share the experience of holding an event at Brighton Dome, using TEDx as the exemplar event. Through the video, we are aiming to demonstrate the extent of the beauty of Brighton Dome in terms of it size and architecture and to allow viewers to obtain a sense of how their event could work in such a stunning and unique venue.
The main concept of our idea that we have come up with is to visualise a journey through the Dome first-hand as an event organiser, as they experience an event being organised and hosted to show the beauty of the venue and the ease of holding an event there.
As mentioned in the previous slide, there are key words we will take into consideration, but based on our idea we are going to focus on two words ‘transition’ and ‘imagination’. We have decided to work with these words in the video for the following reasons:
Transition - we want to show the transition from a normal day at Brighton Dome to the work that goes in to an event being set up, and what it looks like once complete.
Imagination - we want the event organisers watching the video to aim to imagine their event being held there, and to be amazed in response to the set-up and how stunning the venue looks.
Following these ideas, we will heavily incorporate the Brighton Dome brand, time-lapses and interview footage with key personnel to keep to the brief we have been given, but still putting our own creative twist on it.

Slide 4 - How will we deliver this? - GEORGE
We plan on delivering our proposed idea of visualising a journey through Brighton Dome on the day of an event by using point-of-view (POV) shots with use of dolly cameras, Go Pros and fish-eye lenses touring around the venue. This puts us in the shoes of an event organiser experiencing an event at the Dome.
Our main twist which we will include during editing to deliver the idea, is to use a split screen. For example, we will see the Dome on a normal day on one side of the screen, and on the other side we will see the busyness of the venue on event night, being set up, etc. Using split screen will exaggerate the beauty and functionality of Brighton Dome when no event is taking place by getting footage of the interior architecture. Then, in contrast we will also see the beauty of the Dome when the event is taking place, to display how a traditional venue can host an inspiring, fun and professional event.

Slide 5 - Structure of the film/Storyboard (1) - WINNIE
We have produced a storyboard of shots to figure out a structure for the video. The structure and content can be summarised as follows:
Exterior shots of Brighton Dome so viewer is aware of the location, in the form of a time lapse. Point-of-view shots to show the event organiser moving into the venue, with time-lapses of the setting up of the event in various rooms involved, which will be split screen with the venue on a normal day. The interview footage and cutaways in between will be used to suggest time moving forward, and to tie the journey through the Dome together as the day progresses. Interviews with the main event organisers and delegates/clients about holding events at the Dome.
Please take a look at the back of our handout as it will give you a visual interpretation of our narrative structure for the video

Slide 6 - Examples of Inspiration & Music Ideas - ERIKA
Whilst researching our ideas we found some examples of inspiration so that you are able to get an idea of what we are hoping to produce.
This is actually footage from the Dome, and we are inspired by the time-lapse from the outside of Brighton Dome as you can see in the video, and obviously the set up.
(Dome video)
Secondly, this shows examples of the split screen idea that we are planning on including.
(Split screen video)
Music is also incredibly important to set the right tone of the video, as it impacts the viewers response, and we want it to set an appropriate pace. This is just an example of music we think could be best suited for the video.
(Play music)
[Talk about the feel the music gives]

Slide 7 - Requirements - GEORGE
These are just some requirements that we will need to check are okay with you in order to produce the video.
We will need to obtain footage on the days of the TEDx event, of time lapses of set up, behind the scenes, and numerous interviews. However, we will also need to visit the Dome on a day before or after the event to film a ‘tour’ around the ‘empty’ Brighton Dome. Therefore, we need to know the dates we are able to come and film the Dome on the ‘journey’ of the event organiser, and the key personnel we will be able to talk to on the day of the event, or any personnel who are available for an interview prior/post event.

Slide 8 - thanks for watching/any questions? - HON
Thank you very much for listening to our proposal, does anybody have any questions?